A Spirit of Generosity: Philanthropy in the Scotch Whisky Industry

Upper limb disorders among coopers in the Scotch whisky industry.

BACKGROUND Coopering is a physically demanding trade which has existed for >500 years. Anecdotal clinical evidence suggested increased prevalence of upper limb disorders in the population of coopers in one organization. AIMS To investigate the prevalence of upper limb disorders in coopers and non-coopers. To identify differences in prevalence, and any relationship between the findings and the...

Strategic Management of Channels of Distribution and Integrated Marketing Communications: Essay on the Scotch Whisky Industry

In this 21 st centry competition no longer comes from the street. Scotch whisky industry, more than 1500 years old business, has been experiencing rapid growth, mostly due to strong global demand. This paper introduces brief history of Scotch whisky industry, and then analyzes the marketing channels including domestic and international market as well as on and off premise locations. Also integr...

Generosity and Philanthropy: a Literature Review

Scotch Whisky: History, Heritage and the Stock Cycle

This article is concerned with one of the UK’s major export successes of the last century, Scotch whisky. The economics of the production process place considerable onus on firms to forecast demand for up to a decade ahead. History reveals the difficulty in achieving this, with clear cycles of over-production and under-production as firms attempt to adjust their stock portfolios. No sooner has ...

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...